Even though opening a cleaning business is inexpensive, getting jobs and retaining your clients can be pretty challenging. Think of the numerous cleaning companies in the market today, and each of them is competing for the same clients. If you don’t know how to get new clients and retain the old ones, your business may not be a successful as you need it to be. Growing the customer base requires patience and a lot of effort. So, how do you funnel leads for your house cleaning business? Here is how.
Online Marketing
Even though your cleaning business has been in operation for years, having an online presence is one effective way of promoting your cleaning business. The internet expands your reach such that your business can get to as many people as possible. A website is an economical business tool that you must have. It converts internet users to prospective customers once they visit your site. You should also utilize social networks like Facebook, Instagram, and YouTube to support the company.
Online Reviews
One thing you need to know is that customers rely on the opinion of other people before they buy any product or service. So, your online reviews will assist in generating leads for your house cleaning business. After working with a client, ask them to leave reviews on your site. It will help other people to know you and the quality of services you offer.
Networking with Related Professionals
Networking with other businesses in the industry that are non-competitors is another perfect way of getting more clients. For instance, if you specialize in window cleaning, you could link with a carpet cleaning business. The business will recommend their clients to you if they need a window cleaner.
Asking for Referrals
Apart from asking your customers to leave online reviews, you also need to remember that word of mouth is another vital and effective tool for promoting a business. Ask them to refer their friends or anybody else who might need cleaning services to you. You can leave your contacts and ask them to recommend your business to the people they come across.
Insuring your Business
Some house owners will only contract a business that comes with insurance coverage. It is an indication that the business is trustworthy and invests in the well-being of its workers and clients. So, make sure you have insurance coverage to show you are serious about what you do. Some of the policies to buy for a cleaning business are;
- A workers’ compensation in case your worker is injured on the line of duty
- General liability insurance to pay for damages incurred during the cleaning process
- Janitorial bonds to cover you and your employee in case you are accused of theft or you lose an item.
Conclusion
Establishing your business does not stop at the startup. You need to apply various strategies to ensure you are getting leads. Since clients are the backbone of every business, it is vital to understand how to attract them. The above are simple and inexpensive things you can do to funnel leads to your cleaning business.